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Research papers

SESAME

The main objective of the SESAME study is to answer to some fundamental questions which have been resolved by too "conventional" answers. For example : - What is spending for which objective? - Is there some spending level minimum or maximum? For...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Alain Parodi
June 15, 1991
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Citation

Parodi, A. (1991a, June 15). SESAME. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/sesame